GET OUT THERE.
We had the amazing opportunity to contribute to a brand new startup in Southern Utah called Redpoint Guides and Tours. With the sister company Cedar Sports, Redpoint hopes to become Utah’s premier guiding and touring company and plan on hosting online resources for likeminded outdoor enthusiasts to come and post great hiking locations and share the incredible landscape of Utah with. Redpoint had nothing of a brand put together when we came on board, but had some great ideas. Working together we were able to develop a brand identity that was both professional and adventurous, and a style that could be trusted and trendy. As part of the project we created a logo, color palette and a series of systems to help Redpoint identify themselves on and offline. Take a look at some of those systems below and look out for Redpoint to take over the outdoor tourism industry!